The world of search engines is comparable to competitive sports. If you give your company a cash injection and use paid content (such as Google Ads) as doping, you can achieve your desired goals within a short period of time. But only for a short time and as long as the money keeps flowing.
However, if you invest time and effort in the SEO of your content, you will generate organic, authentic, more cost-effective, sustainable traffic and, consequently, revenue. SEO is short for search engine optimization.
Why do we prefer to write SEO? We also work organically to improve our site's Google ranking. The term SEO is rated higher by search engines than the written form. That's exactly why it's our keyword for this text.
Before you start wildly integrating all kinds of keywords into your texts, remember that search engines also evaluate texts based on relevant content, user-friendliness and clarity, meaningful heading hierarchies, internal links, page loading time, etc. But don't panic—that's what we're here for.
