You know that SEA (search engine marketing) can make you a superstar, at least since reading the headline above. Find out how SEA works and why appello is the right online marketing agency for you here.
This is how we do it!
Do you want to be seen and found? Be in the spotlight of search engines? And appeal to potential customers? We offer SEA (search engine advertising) for this purpose.
These are paid ads that appear above and below the organic search results. This allows you to quickly attract attention to your product or service without having to wait for organic clicks from your SEO efforts.
In addition to text ads, appello also offers display ads (banner ads), which we can show to the right target groups for you.
The first step is keyword research. We research relevant search terms for you and link the ads to the appropriate landing pages on your website. What services does your company offer? What best describes your offering? And what about the market situation and search queries? Using algorithms and AI tools, we create concise ad texts that lead potential customers to your website.
appello monitors ongoing campaigns, measures their success, and makes regular adjustments. This ensures that you always have the most relevant ads in the best position on the search engine platform of your choice. For example, on Google or other search engines such as Bing (from Microsoft).
Despite our extensive technical knowledge, data analysis, and certain nerd factor, we at appello like to work in a “human” way and advise our customers directly and personally. This allows us to identify individual concerns and create tailored solutions. For example, we offer bid management.
Search engine marketing works on an auction basis. Among other things, the bid submitted is an important factor—but not the only one. (The relevance of the keywords and how well the landing page matches the ad topic also count). So, the highest bidder does not always automatically get the best ad placement.
Since it is unclear how much your competitors are bidding, things can quickly become very expensive, or you may even burn money. To avoid this, contact appello. Thanks to our bidding tools, we can offer you a top-4 position at the lowest possible price.
Another appello special is our fraud management. Click fraud costs service companies money. Through click fraud, third parties harm your company by manipulating your SEA budget. But with appello, you are protected. With our special fraud management software, we detect such attempts early on and block them for you.
