The differences are easily explained: On-page SEO refers to all necessary improvements that must be made to the website in question in order to achieve SEO goals. Examples include improving content, page structure, and optimizing technical capabilities. Example: Achieving better loading speed.
Off-page SEO, on the other hand, refers to measures that do not take place on your own website. Instead, external influences are used for ranking factors, such as backlinks (backlink building) or signals from social media portals.
For more and more companies, it is important to be found in local searches. In addition to using specially created location marketing solutions such as Localero from appello, it is also essential to use keywords that are relevant to your company—for example, the location. Example: “Our Chinese restaurant in Mödling.”
Perhaps you are now wondering where to start? The appello team will be happy to help you plan the necessary steps. From technical analysis and the development of an SEO roadmap to implementation, you will find appello to be a trustworthy regional partner you can rely on.
